For the second year in a row, Playboy and C3 put on a late night party at SXSW, and for the second year in a row, I was lucky enough to attend.

While last year, the party was housed in a giant warehouse-type thing in the middle of nowhere, this year’s event was right downtown at a giant warehouse-type thing at the corner of 3rd and San Jacinto. The line circled the block and even the media entrance was swarmed by 11 PM.

Inside, there seemed to be a new adventure tucked into every corner: free barbecue; free drinks; a room full of Port-A-Potties that also housed a Rock Band hooked up to a television the the back of a car and a well lit area with a backdrop for crucial drunken photo seshes. The people were fascinating to watch:

  • There was a surly red-headed bartender. She admonished people for taking too long to order their drinks; allowed her “regulars” to skip in head of the line; and when a particularly douche-y party goer knocked over her stack of plastic cups, she fixed him with a steely glare and lectured, “Really dude? Really?” Yeah, dude. Really? One day I’m going to marry that girl.
  • There was a couple–or just two like souls who found each other in an instance of pure serendipity–who boogied toward the back entrance. He was dressed in a low-cut, V-neck, red velour with white racing stripes. His humongous, curly hair was accented by a white headband, and his face wore one of the sweeter ironic moustaches I’ve seen during the trip. She was wearing skin-tight striped hot pants that could barely contain her luscious booty. Their choreography consisted of moves that my have been stolen from the Torrance Community Dance Group, and they were pretty darn fabulous.
  • And I think I saw Elijah Wood.

elijah-20wood-2-small.jpg

There were bands, too. The Heavy played some songs, and they were kind of whatever. MGMT gave me a headache, but not in an awesome High on Fire sort of way. Justice started off at a throbbing cacophony and just started cranking shit louder and louder until brains started frying. That’s when shit really started going off. Moby played a DJ set, but I missed it (I’m kind of bummed about it now since we’re totally bros now), and by the time I got back (around 3:45 AM), the venue (slowly clearing out) was pumped so thick full of smoke (and I was so pumped thick full of whiskey) that my eyes started tearing. Cutting through the haze was difficult, but there were a ton of people on stage, how many, and who was actually DJing, I couldn’t tell. It looked like a lot, and they were back lit, which made it kind of creepy.

Luckily, they were still serving whiskey, and back by the photo sesh area, a woman with sweet guns (in addition to other things) interviewed Spencer. Swag included: a wristband, guitar pick, free magazine and a couple other things I’m not allowed to mention because they may be incriminating. Good time had? Oh yeah.

Back Off Heff