si
23 Jul
Ooooh! PRETTY! Look at those beautifully rendered designs, obscuring that brown sugary goodness!
Caffeinated for that little kick you’ve come to rely upon, decorated in the spirit of the Beijing games, these beautiful aluminum gems will surely be collector’s items (for pack rats with enviable storage units and nothing but time on their hands and opportunistic visions).
Eight Chinese artists (or graphic design teams) were paired up with eight on Ultra Records international musicians (Tiesto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J) to create these bottles. The themes include “Global harmony,” “Beautiful World,” “Just Say Yeah” and other positive, singular, somewhat janky Chinese-to-English translated slogans.
This is somehow to represent the Coke Side of life, which I guess doesn’t involve labor disputes, subsequent murders and disappearances in Columbia or their water rights dealings in India, and conveniently omits the human rights abuses in Tibet and abroad caused by China, and China’s rife political corruption. But HEY! Those Coca Cola bottles sure look neat-o!