Earlier Alisse posted Beck’s new video. Well, not to be outdone, I’ve decided to putt the infamous In Rainbows card and bring you Radiohead’s newest release ‘House of Cards’. The video was shot with lasers, because apparently you can do that. I’m a firm believer that Thom Yorke has invented all viral marketing campaigns and all relevant new technology in the last 20 years, but that’s just me.

The video for Radiohead’s “House of Cards,” made without the use of conventional cameras, finally debuted today. Zoo Films, who directed the clip, used two different camera-less technologies to create the video. If you ask us, the whole thing looks like The Lawnmower ManRoboCop 2, but it’s still pretty cool. To make matters even cooler, the band will make all the data compiled to create the images available to fans, allowing Radiohead die-hards who know how to manipulate such information to make their own versions of the In Rainbows song. “I always like the idea of using technology in a way that it wasn’t meant to be used, the struggle to get your head round what you can do with it. I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points — and how strangely emotional it ended up being,” Thom Yorke said.

Eschewing traditional cameras, the video for Radiohead’s “House of Cards” has been made with frickin’ laser beams. Next week, you can check that shit out here. I read the press release about it, and in lieu of understanding what the fuck they’re talking about, focused on the word “laser.” Blog award, right here.

From Nasty Little Man:

RADIOHEAD MAKES CAMERA-FREE VIDEO
“House Of Cards” Clip Created Exclusively Using Geometric Informatics and Velodyne Lidar Technology
World Premiere Early Next Week at Google
Data Made Available To Enable Fans To Create Their Own Short Clips

In keeping with their decision not to make conventional promotional music videos for any of the tracks on In Rainbows, Radiohead used absolutely no cameras in the making of its new  “House Of Cards” clip, which can be viewed at Google.com

Instead, “House Of Cards”, directed by James Frost of Zoo Films, was created utilizing two technologies: Geometric Informatics and Velodyne Lidar.  The Geometric Informatics scanning system employs structured light to capture detailed 3D images at close proximity, and was used to render the performances of Radiohead’s  Thom Yorke, the female lead and several partygoers.  The Velodyne Lidar system uses multiple lasers to capture large environments in 3D, in this case 64 lasers rotating and shooting in a 360 degree radius 900 times per minute, capturing all of the exterior scenes and wide party shots. Geometric processed their own data while 510 Systems processed the Velodyne Lidar data. The data was then manipulated by Union Editorial and the Syndicate to create the final result.

Google will premiere the video early next week at http://code.google.com/radiohead Additionally,  the band will be making available the data used to create the video for fans to manipulate into their own unique short clips. A short documentary detailing the unique process used to create the video will also be available via this link, as will 3D renderings of selected scenes.

Of Radiohead’s decision to eschew cameras for the “video,” Thom Yorke commented, “I always like the idea of using technology in a way that it wasn’t meant to be used, the struggle to get your head round what you can do with it. I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points–and how strangely emotional it ended up being.”

http://img.photobucket.com/albums/v330/Insomnomaniac/dr_evil_laser.jpg