Everyone’s favorite sweet-sweet whiskey/ensured hangover Southern Comfort is hosting some fun music activities this summer in select markets. But something about their press release makes me not want to enjoy their spirits.

The SoCo Music Experience festival tour is going to six markets with each event showcasing five national performers with five top local acts on two stages all for the low price of free*. An outdoor venue is transformed into the complete festival experience – food and beverage vendors, poster and t-shirt shop, the local record shop, merch tent, cornhole games, photobooths and the SoCo & Lime Dome, among other areas. The festivals are open to be people 21 and over.

“Cornhole games?” Yeah, I’ve heard about that kind of shit going down at frathouses after one too many SoCo and juices.

Full press release after the jump: (more…)