Here in rural Chico, we don’t have clever advertisements. We laugh at cute little innuendos on our billboards like “Want a quickie countertop replacement?” or “Get back in the kitchen… [bitch]“. Chico business owners typically don’t know what makes for effective advertising and more times than not, we’re told to apply the “logo-enlargement cream” to their ads. Like that’ll help. As my old friend P. Brown used to say, “Be the wiser advertiser!” so here’s some advertising that actually gets your attention:

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