Definitely the best news I’ve heard all day. Hasbro has decided to re-release the world’s best squirt gun ever in honor of it’s 20th anniversary. Now only if Nerf would put out that orange tube that shot yellow balls….

HASBRO’S ICONIC SUPER SOAKER BRAND CELEBRATES 20 YEARS IS THE #1 NAME IN WATER BLASTERS

The Brand that Revolutionized Outdoor Play Commemorates its 20th Anniversary with the Return of the Legendary SUPER SOAKER 50 Blaster

PAWTUCKET, R.I. – February 13, 2009 – In 1989, the introduction of the SUPER SOAKER water blaster revolutionized outdoor fun and the brand quickly claimed its rightful spot among the most popular summer toys of all time. Celebrating its 20th anniversary this year, Hasbro, Inc.’s (NYSE:HAS) SUPER SOAKER brand continues to introduce new technology into the category and to provide kids with awesome, hydro-powered, fast action fun - from pocket-sized blasters for stealth soakage to massive blasters for the ultimate water battle. To commemorate 20 years of supreme soakage, the iconic SUPER SOAKER brand is reintroducing the original SUPER SOAKER 50, the very first blaster that redefined outdoor fun.

“When it comes to power and performance, SUPER SOAKER blasters dominate the competition” said Jonathan Berkowitz, director of global marketing, Hasbro. “Whether it’s at the beach, in the backyard or on the go, we are proud to provide kids - and the young at heart - with fun, top of the line blasters that go the distance and achieve total water battle supremacy.”
Back and better than ever, the SUPER SOAKER 50 blaster combines a cool retro look with modern high-powered performance. The colorful SUPER SOAKER 50 holds up to 25 ounces of water and blasts up to 35 feet! Available this spring at most major toy retailers nationwide and on HasbroToyShop.com for an approximate retail price of $14.99; the SUPER SOAKER 50 blaster is for children ages six years and older.
Prepare for wet and wild fun this summer as SUPER SOAKER re-introduces some of the most popular blasters in the brand’s history. Continuing in the line for 2009:

SUPER SOAKER BOTTLE SHOT
(Ages 5 years & up/Approx. Retail Price: $7.99/ Available: Spring 09)
Convert almost any beverage bottle into an on-the-go water supply for SUPER SOAKER fun with the SUPER SOAKER BOTTLE SHOT blaster. Simply fill a clean bottle with water, screw it onto the universal connection on the blaster and you’re ready for water battle! The SUPER SOAKER BOTTLE SHOT blaster features the awesome hydro-powered performance that kids have come to expect from the SUPER SOAKER brand and can blast up to 20 feet. The SUPER SOAKER BOTTLE SHOT blaster is compatible with most water bottles up to two liters. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SUPER SOAKER QUICK BLAST
(Ages 5 years & up/Approx. Retail Price: $14.99/Available: Spring 09)
Harness the hydro-powered performance of a SUPER SOAKER blaster … without all the pumping. Simply slide back the handle on the SUPER SOAKER QUICK BLAST blaster and unleash a deluge of water on your opponent. This fast-action blaster carries a removable 32-ounce water tank for easy filling and blasts up to 30 feet! Available at most major toy retailers nationwide and on HasbroToyShop.com.

SUPER SOAKER FLASH FLOOD
(Ages 6 years & up/Approximate retail price: $19.99/ Available: Spring 09)
Staying cool has never been so much fun! The FLASH FLOOD water blaster is a high-powered blaster that provides players with two different options for drenching their opponents: blast out a powerful constant stream of water by pulling the trigger or pull back on the FLASH FLOOD Trigger to release a huge explosion of water. The FLASH FLOOD blaster will blast the last drop of water as powerfully as the first and reach up to 35 feet! This impressive blaster features a quick-fill cap and holds 40 ounces of water. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.

Right now we are sitting inside the Superstition Springs Center Mall in Arizona. This is the first time I’ve been inside a mall in at least four years. The promise of free Wi-Fi has brought us here.

It’s all old people and children walking around in a zombie-like state, participating in commerce. Everything offered at the movie theatre is about half a year old. This place is incredibly clean. Strike that; sterile.

For some reason I feel incredibly out of place.

A new study seems to show as people’s anxiety about their own mortality rises, those predisposed to materialism (so, basically everybody in America) feel a stronger sense brand loyalty. I know when I’m standing on the precipice of infinite darkness, I feel the strong urge to pick up some new Diesels:

While conventional wisdom holds that materialistic individuals are weakly connected to brands and use them as superficial status badges, the new research proves that brands hold more meaning for materialistic consumers than previously thought. When those individuals are also worried about death, their brand attachment grows.

“We propose that materialistic individuals form strong connections to their brands when death anxiety is high but not when death anxiety is low,” write the authors. “Materialistic individuals are strongly connected to their brands and employ them as an important source of meaning in their lives.”

The authors tested their hypothesis by conducting two different but related studies. The first study asked adults in the United States to rate their degrees of materialism, death anxiety, and brand connection. In the second study, conducted among college students, the researchers manipulated death anxiety by having participants consider their own deaths in detail. In both studies, participants rated their degree of connection to a variety of products including cars, microwaves, jeans, cell phones, MP3 players, and sunglasses.

“Materialistic consumers with anxiety about their existence are especially in need of the symbolic security that brand connections provide,” write the authors. “Given the recent rise in materialistic tendencies along with the media’s heightened focus on existential threats, the number of consumers who display this combination of values and motives should increase in the near future.”

This terribly atrocious 2009 Sarah Palin calendar is now at the top spot on Amazon’s Bestsellers office products list, beating out an electronic labeling system.

The Sarah Palin calendar was created by former Wasilla deputy mayor, Judy Patrick. The Anchorage-based photographer was able to get some never-before-seen photos.

For the price of $15.95 you can get over 50 photos of Palin (and her family) on glossy paper. BARF.

Nail Sarah Palin on your office wall. Drill baby drill, lay pipe!

I was shopping at Trucker the other day, looking for new Jeffrey Campbells. My boyfriend offered to buy me some new shoes for being such a big girl about life, which is a guaranteed way to get yourself laid in my book. Then this AWESOME song came on. I asked the guy behind the counter who it was.
“MGMT - Electric Feel”.
The BF bought me some cute Jessica Simpson pumps that I’ll lovingly call “Electric Heels”. Now every time I hear MGMT, I want to throw them on with nothin’ but a feather boa and knock out some killer stripper moves. Here’s the remix of “Electric Feel” with Jim Jones:
Electric Feel REMIX

Love, music & fashion 4 life!!!!!111

So Mervyn’s is finally fucking off. Man I’d be really fucking bummed if this was 1987 and I was going back to school shopping with my cheap-ass mom looking for husky-sized Levi’s and Reebok’s. But hey, its 2008 and no one gives a fuck about Mervyn’s because all the po’ folks go to Wal-Mart and anyone with a hint of dignity goes anywhere else.