6 May

Last week I detailed my experience getting run out of Starbucks like a filthy vagrant despite my dedicated years of patronage. I got a response from the corporate office that said they had forwarded my e-mail to the district manager, who would be contacting me soon. Today I received said dispatch:
Daniel~
My name is Cheryl and I am the district manager for Starbucks Coffee Company in the Chico, Red Bluff and Susanville area. I am sorry not to have responded sooner, but did not get your email forwarded to me until my day off. I am currently looking into this and will be addressing it ASAP! Something that concerns me is that for an extended period your drink has been given a derogatory name, I’m ok with that if you call it that but not our partners, it is essentially a no water Iced Americano, which is a menu item just as a triple iced espresso is! I am very sorry for your experience and hope to be able to make it right for you, not only for your last experience but the continued experience! Please feel free to contact me and thank you so much for bringing this to our attention!
AH, VINDICATION! Even better was the fact that in the interim, I had already pinned a far lulzier version of my original e-mail for publication in the weekly edition of the Synthesis, which hit the streets this morning. It is reproduced below for your edification. More updates are sure to follow!!11 Stay tuned…
Starbucks Took Me on a War Hell Ride
Third Place: Anyone who reads this column with any sort of regularity knows that I go to Starbucks. Not, like, every once in awhile. I mean I really GO there. Like twice a day if not more. I have, for years, been an unapologetic patron of the Starbucks Corporation, for a number of reasons: being anti the antis, proximity, ease of operation to name a few. First and foremost however, was the fact that by going to Starbucks I always knew exactly what I was gonna get. It was (fairly) cheap, and the Starbucks in Downtown Chico was essentially the same as the Starbucks in the Austin, Texas airport or on Massachusetts Street in Lawrence, Kansas. Moreover, the employees of Starbucks are trained to be deferentially welcoming and personable in the extreme, which can be creepy, but also nice when you walk in and get your drink without ever saying a word. This employee training, as well as the comfortable, homey decor of most Starbucks locations are part of a marketing technique used by the company that attempts to brand Starbucks your “Third Place,” after home and work, in which you feel most in your element. As contrived as this marketing scheme may seem, it certainly worked on me, as I found myself spending an inordinate amount of both time and money at the Downtown Chico Starbucks location.
Three Shots, Over Ice: Over the years, I’d cycled through a few different drinks of choice at my “Third Place,” from coffee, to white mochas, to non-fat lattes when I started packing on the lbs, finally settling on the Americano, which is just espresso with hot water in it, like coffee only a little bit smoother. Of course, a nice piping hot Americano is all well and good in the winter time, but as the weather starts to turn hot, switching it up to iced is a must. But something just seemed wrong with getting espresso shots on ice, then pouring water over it. After all, all that ice is just water waiting to happen. So instead of getting an venti (which in Starbucks parlance is a “large”) iced Americano, I just started ordering three shots over ice in a venti cup. Makes sense, yeah? I certainly thought so. The manager at the Downtown Starbucks however didn’t seem to thrilled, however, with the fact that by buying three shots on ice, for $2.15, then adding my own milk from the condiment bar, I was essentially getting a Venti Iced Latte, which runs a dollar and change more. But it’s not my fault that their menu has an obvious flaw, right? And besides, the profit margin on three shots of espresso in a cup with a little ice and a few ounces of milk is still probably nothing to laugh at, especially for a place with signs hanging all over the place saying things like “Your drink should be perfect every time” and that if anything was wrong with your drink, or you just didn’t like it, you should have the barista remake it. If they were willing to eat the price of an entire drink just because some old lady thought it was too sweet, you’d think that someone buying a drink off of the menu, and paying full price, every single damn day of the year would be kosher, even if there existed the potential of bleeding one more dollar out of said customer. After all, this was my “Third Place.”
Stealing: Apparenty, times are tough in Starbucksville. After all, they only did $2.53 billion in revenue during the second quarter of 2008, which only translated to $108 million or so profit. Sure that might sound like a lot to most people, but to Mr. Starbuck, in his penthouse office, $108 million doesn’t even pay the phone bill. Maybe he was monitoring the closed-circuit cameras at the Downtown Starbucks this last week, because suddenly, instead of serving me my daily drink with a forced smile, knowing that there was a dollar lost but two gained, the manager of the Downtown Starbucks decided to finally call me out as the milk thief I am. “You’re stealing,” she said, as she lambasted me in front of a gathered assembly of morning coffee drinkers. I practically came in my pants out of pure shock. The old timer working the register seemed equally bewildered, as the process of trained pleasantries and customer-always-being-right attitude that had been drilled into his head in employee training was suddenly flying out of the window in the face of literally tens of cents worth of “stolen” milk. “Are you serious?” I asked, incredulous. “You’re stealing,” she repeated, demanding that I not only pay the extra $1.60 for my splash of non-fat milk, but in the process, acknowledge that my frugality was in fact criminal and I should be ashamed of myself. And maybe I should be. But guess what? I’m not.
Fuck It: Long story short, I feel like the dude whose friends all told him the girl was a whore, but he kept dating her anyway, until she gave him Syphilis and he died. Starbucks gave me emotional Syphilis and it’s my own damn fault. If you go to Starbucks, stop. If you don’t go there, don’t ever start going there, unless you have to take a shit some time, then you should definitely go there. If you work there, quit. If you don’t work there, don’t ever apply. If you’re the landlord of Downtown Starbucks, raise the rent immediately. If you’re reading this, Mr. Starbuck, here’s a drink for you: one-pump White Mocha straight from the bottom of my balls, extra hot, extra whipped. If you’re good maybe I’ll even throw in an extra shot.
Tags: Downtown Chico | iced americano | manager | Starbucks | third place
16 Responses for "Starbucks? MORE LIKE STARSUCKS AMIRITE????!"
Well the funny thing is, if some shmoe off the street said what you said, the district manager wouldn’t have cared. Only because your words have circulation does she care.
DANIEL TAYLOR FOR PRESIDENT!
Hey Daniel,
May I suggest something? Local Coffee Shop.
You’re an idiot and a cheapskate. Making yourself a ghetto latte at the condiments bar and then expecting the employees to kiss your ass in thanks is exactly the sort of behavior Starbucks-grade customers exhibit. You and that Taco Bell of a coffee shop deserve each other. And no, going to Starbucks doesn’t make you cool or intelligent. It makes you a mediocre consumer, with the most pedestrian of tastes.
Pull that stunt in one our cafes and we’d have you out on the street twice as fast. And no slavish apology from some district manager, either.
how much milk can you pour into your coffee before it’s considered stealing? when does your coffee turn “ghetto”? maybe manthri can inform us of the proper etiquette of “coffee primping”?
I don’t know what the proper etiquette is, since we don’t really deal with this much. An espresso in anything besides a 4 oz paper cup will cost you the price of a latte in that size cup. If that’s unacceptable -as it usually is to the ghetto latte crowd - there’s a Starbucks within 200′ of any of our stores. Of course, they’ll be happy to make you a “venti no water iced americano”, and heaven forbid that anyone should call you on it.
I will say this. The answer to your question lies somewhere between a splash and the thirteen or so ounces of milk it would take to fill that 20 oz cup. And if you think the extra money is no big deal, perhaps you should pony up and pay it.
Manthri,
As I’m sure you’re well aware there’s coffee and then there’s coffee. If I wanted to revel in the regal freshness of a Clover pressed cup of Guatemalan I’d go to your store and follow whatever upscale coffee etiquette it is that your patrons adhere too. When I don’t give a fuck and just want some coffee, I go to Starbucks because, as you say, they’re usually more than happy to make me a venti no water iced americano. The problem I have with the situation is not that they refused to serve it to me, its that they served it to me every day, twice a day, for a year or more, only suddenly deciding it was somehow wrong on a hungover Monday morning in front of a line of customers, which as was made obvious by the District Manager’s email, was not even in line with Starbucks policy anyway. I could care less if looking to save a couple bucks makes me a “mediocre consumer” with “pedestrian tastes.” Maybe someday I’ll acquire a more refined palate, but for now I’ll just stick to what works and leave being “cool and intelligent” to the people who actually care.
Manthri,
Disregarding the money issue completely, is it ever appropriate for a manager to disrupt the store to reprimand a loyal customer with a backdrop of ‘Your drink should be perfect everytime’? Being a major cooperation with set high standards, is it appropriate to act so outlandishly?
If one of ‘your cafes’ happens to have that kind of employees, please do us a favor and drop the name of the fine establishments so I can make sure to avoid it at all costs.
Daniel > Manthri
You know, this site came up on my Google News “Coffee” section. I was appalled at the customer’s attitude towards the retailer and its employees, which is the only reason I weighed in. As someone noted, and for better or worse, we operate a different kind of business. What we do has precious little in common with Starbucks, so I’ll butt out and go back to minding my own business. Good luck sorting out your coffee issues.
Didn’t mean to bum you out man. Reading the reviews of your establishments online they actually sounds like places I’d like to try some time, as long as you promise not to throw me out if I reach for the milk….
Sounds like Manthri is a real prize:
http://www.indybay.org/newsitems/2006/10/13/18320184.php
re: DiscouragementKitten
BURN!
Daniel you were victim to the Bottled up Starbucks eMotional Syndrome BS-M. I used to work for a Starbucks in Redding for a full year. The last two months was hell. The red headed assistant manager got stick as hell on every anal thing he could conjure up and made his fellow baristas feel like jews hiding in Nazi Germany. He would lambast me and others everyday in front of customers and in the back, over things like not calling the drink loud enough for someone in the back of the store to hear it. For not smiling when we said thank you. This guys was a real egotistical prick. Not all Starbucks have these types. Some are quite nice to work at. But the same goes for every store, when it comes to the “higher standard” which every barista has to live up to. The pressure gets so intense, and the emotions are expected to be bottled up, that every now and then people pop. More common however is the passive aggressive things employees do to deal with their anger. The guy above I mentioned would daily post notices in the back that everyone would have to read and sign. He would have notices for things like, remember to check your schedule, remember to ask to wipe to your butt, remember to count back change, remember who is your superior. All BS
Thanks a bunch for posting that link. For anyone that hasn’t clicked yet, go ahead and check it out. Our little Manthri Srinath friend apparently made news for being a total dick to a terminally ill, recently homeless (due to fire) man.
As he said himself “Pull that stunt in one our cafes and we’d have you out on the street twice as fast. And no slavish apology from some district manager, either.”
Oh, and for what it’s worth:
LuLu Carpenters
1545 Pacific Ave
Santa Cruz, CA 95060
831-429-9804
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