I posted news of Lil Jon’s winery a few days ago, but since then the winery’s website has been brought to my attention, giving the brand a mysterious and esoteric image.

“My full name is Jonathan,” Jon, whose last name is Smith, told the Associated Press Thursday. “The wine is more nature—I wanted to not just have a direct connection, but make it just a little bit more upscale than regular ‘Lil Jon.’”

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Tags: cabernet | chardonnay | crunk juice | jonathan smith | lil jon wine | little jon | little jonathan | littlejonathanwinery.com- | merlot | pimp cup | winery

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