Call ‘em a sell out but Vice just got paid either way. How so? Check the cover, son!

bmw.jpg

Like one-hit-wonder Five said 10 years ago, “Baby when the lights go out, I’ll show you what it’s all about…” BMW glow in the dark ad on the FRONT COVER! EFF WIT IT!!!!!!!

I like this lil feature much better than the fake pubes they put in one of the last issues. Those ended up on my favorite bar of triple milled Australian soap, thanks to my roommate. Hit him up on MySpace and tell him he’s a jerk! Here’s a trip down memory lane for you bubblegum lovahs: REAL TIMEEEE!

Tags: baby when the lights go out | bmw ad | five | glow in the dark ad | lights go out | vice | vice cover | vice magazine

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