Go Blue, brah

Even though Project BLUEhas nothing to do with the movie Blue Crush, i just like to post pictures of Kate Bosworth’s skinny ass in a bikini.

LAGUNA BEACH, Calif., Jan. 22, 2007 - Project BLUE, a new national
initiative established for the sole purpose of raising more than $1
million in support of ocean and beach protection, is proud to announce
the support of five leading surf brands.

Industry leaders, Billabong, DAKINE, Electric, Nixon and Reef, have
partnered to create limited and special-edition products for project
BLUE. Each brand has committed to three years of support for the
innovative new initiative which is taking a proactive approach to
protecting the ocean. Set to launch in-stores in June 2007, these
products will be sold at leading retail stores nationwide with a portion
of proceeds going towards the Surfrider Foundation.

“Project BLUE is not a charity; it’s a plan of action,” said Vipe Desai,
project BLUE founder and Propaganda Headquarters president. “These
brands make the ocean a priority. Generating monies to save the very
thing that supports not only life, but also the spirit of surfing is a
sound strategy.”

Products that will make up the project BLUE offering include Billabong
board shorts, DAKINE backpacks, Electric sunglasses, Nixon watches and
Reef sandals. Although each brand will retain category exclusivity,
additional industry partners will be brought into the mix to build and
strengthen the program in coming months. Also, an online retail partner,
event programs, media partners and additional industry support will soon
be announced.

Project BLUE was created in response to the decline of the state of the
nation’s coastal waterways and beaches and to help with their
revitalization and protection for generations to come. According to the
2006 Surfrider Foundation “State of the Beach Report,” research shows a
gradual decline in water quality, over-development and beach erosion
along our coasts. These issues continue to fatigue a natural resource
that is essential to not only American popular culture and recreation,
but the health and well-being of our surroundings.

“Project BLUE will help to stem losses of water quality, coastal access
and sand loss at beaches and surf spots across the country by supporting
the community-based campaigns undertaken by the Surfrider Foundation’s
network of 60 grassroots chapters,” added Jim Moriarty, Executive
Director, Surfrider Foundation.

To learn more about project Blue and how you can become part of the
cause, please visit www.betruetoblue.com.

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